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Agency Network: 
Published/Aired: 
March 2008
Weider-Tera Fitness Club Ambient Ad -  Expander

Description

The expander was sent to members with a message 'don't give up halfway.'

Ambient advertisement created by Guangdong, China for Weider-Tera Fitness Club, within the category: Recreation, Leisure.

Advertising Agency: Guangdong Advertising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia
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laksh08's picture

short n sweet

laksh08
Activity Score 111
MUMBAI, INDIA
BOOBJOB LOOBCANNON's picture

Wow, that's nice, clever and insightful.

Wouldn't that be an expensive as fuck mailer for a gym though? Weider-Tera must be an expensive gym.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

LimitedTimeOffer's picture

Expensive yes, but only sent to gym members so a relatively small distribution to the right target.

LimitedTimeOffer
Activity Score 200
Advertising Agency
BOOBJOB LOOBCANNON's picture

i see yes, good point. It's great all round then!

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

T-bone's picture

Nice.

T-bone
Activity Score 48
Critical Mass
dbrown6986's picture

I'll get taller by going to this gym?

dbrown6986
Activity Score 56
Art Director
doworkson's picture

taller and thinner.

doworkson
Activity Score 242
Copywriter
remia's picture

nice

remia
Activity Score 51
visualizer
corellka's picture

done before
with a business card
same idea same execution same text same material

corellka
Activity Score 54
copywriter |

stoned is better than bored

Guest's picture

If only they put as much thought into the actual product, ie, the gym. Now that would be clever.

Guest
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