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Amazing Street Hack

Agency Network: 
Published/Aired: 
May 2014

AMAZING STREET HACK

Description: 

Ambient advertisment created by BETC, France for Watch Dogs, within the category: Gaming.

Advertising Agency: BETC, Paris, France
Agency Management: Jean-Charles Caboche, Tiphaine Du Plessis, Thomas Boutte, Damien Clanet
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Assistant Art Director: Antoine Coucoureux
Copywriter: Arnaud Assouline
Traffic: Agnès Rollin
TV Producer: Michel Teicher
Production House: Rita Films
Sound Production: THE
Director: Cécilia Verheyden

Comments (14)

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Highest Rated

sacrilegend's picture
sacrilegend
Activity Score 3394

I'm not convinced.

Pete R.'s picture
Pete R.
Activity Score 3412

Wow, that was cool. I want to find out more about this...

kleenex's picture
kleenex
Activity Score 50200

if you are a video game player and have been in a coma for the past year you did not know about this game.

morse's picture
morse
Activity Score 18024

Great work! Amazing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I'm just wondering how did they got the app emulation onto these people's phones?...

The Moët's picture
The Moët
Activity Score 14

haha i love it but it has a lot of acting..

damnson's picture
damnson
Activity Score 11517

I love this.

An axe murderer of ads.

Guest's picture
Guest

So many hendheld cameras and actors everywhere.

Michelangelo Cordano's picture
Michelangelo Cordano

The app emulation could've been like this: Take the case of the phone, use a duplicate phone model.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Possibly...

Owolawi's picture
Owolawi
Activity Score 1534

Convincingly engaging.

sacrilegend's picture
sacrilegend
Activity Score 3394

I'm not convinced.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I cringed big-time at the end. It was like ExFEARiential Part II.

Waqar Rasool's picture
Waqar Rasool

Thanks god its just a game or it would have been chaotic in REALITY

Thalmo's picture
Thalmo
Activity Score 20

Amazing.

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