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Published/Aired: 
February 2014

Description

Feels like winter is always coming to Sweden. This is why Warner Home Entertainment Nordic helped arm Swedish fans with Dragonglass against White Walkers prior to the release of Game of Thrones season 3. This box was placed in central locations around Stockholm during some dark, cold and dull winter days in February.

Ambient advertisement created by JMW, Sweden for Warner, within the category: Recreation, Leisure.

Advertising Agency: JMW kommunikation, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Project Manager: Tove Widemar
PR: Canan Yasar, Andreas Wingren
Art Director: Anders Påhlsson
Photo: Jonas Böttiger
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Highest Rated

julian.lange's picture

As a big fan of the series and also the books, i most say this way brilliant! grat job

julian.lange
Activity Score 264
Uade (universidad Argentina de la Empresa)
Pete R.'s picture

Perfect! Such ideas lighten up dark winter days.

Pete R.
Activity Score 3412
Illustrator
ivan's picture
ivan
Creative Director at Ads of the World
morse's picture

What's that knife made of? Is it something special to kill these creatures. (Sorry, I didn't watch the series.)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

julian.lange's picture

its called dragonglass or obsidian
It kills white walkers

julian.lange
Activity Score 264
Uade (universidad Argentina de la Empresa)
julian.lange's picture

As a big fan of the series and also the books, i most say this way brilliant! grat job

julian.lange
Activity Score 264
Uade (universidad Argentina de la Empresa)
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