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The shoulder poke

Agency Network: 
Published/Aired: 
April 2013

Description

The shoulder poke, an action to communicate Volkswagen’s Side Assist’s usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car’s blind spot, we tapped pedestrians on the shoulder, with the intention of warn them, through their blind spot, that someone was about to pass them. Finally, we handed out the flyer in order to connect action and technology.

Ambient advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Business Director: Gorka Lozano
Account Director: Javier Villalba
Agency Producer: Vicky Moñino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M. Losada
Director: Silver
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: "Ace of cups", Last crashed. Irene Martín
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CrackerJackFlash's picture

fun.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

pierrelastname's picture

LIKE

pierrelastname
Activity Score 2869
Copywriter
Sarki's picture

NIce.

Sarki
Activity Score 34
Art Director at Publicis Venezuela
isacis's picture

Cool!

isacis
Activity Score 3
noknoriano's picture

Great work.

noknoriano
Activity Score 73
Art Director
tinobt's picture

Nice!

tinobt
Activity Score 15
Iratxe's picture

Simple! And brilliant!

Iratxe
Activity Score 11
Copywriter
alausa's picture

Congrats!

alausa
Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture

Nice, but I just want to punch him right in the face..

kleenex
Activity Score 51078
Web Designer/Developer
talkingisfree's picture

Great!

talkingisfree
Activity Score 2712
Art Director
yksalinger's picture
yksalinger
Activity Score 2
Copywriter
Fula's picture

Not the same, and this is better in every way.

Fula
Activity Score 238
Copywriter
MattValenzuela's picture

cool

MattValenzuela
Activity Score 224
Art Director at BBDO Chile
rrgoto8's picture

Great engagement but surely annoying if youre not in the right mood for a poke

rrgoto8
Activity Score 175
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