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The Polo Principle

Agency Network: 
Published/Aired: 
February 2013

Description

The idea was to prove VW's old brand ethos of democratizing innovations. We named our thinking "The Polo Principle" and put the 3d printer in the hands of the people to demonstrate what it meant.

Ambient advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Copenhagen, Denmark
Art Directors: Simon Naver, Martin Cedergren
Copywriter: Caspar Bock
Creative Director: Simon Higby
Production company: Society 46
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Liviu's picture

very good idea but it looks expensive to me...

Liviu
Activity Score 4399
kleenex's picture

I agree on expensive here, but for such a solid idea you have to spend some money to make some more money.

kleenex
Activity Score 51126
Web Designer/Developer
rrgoto8's picture

agreed on the expense, but glad to see they were willing to execute a good idea – I hate clients that dont have a vision

rrgoto8
Activity Score 175
brandlover's picture

brilliant strategic, great idea!

brandlover
Activity Score 175
Copywriter
PierrePoch's picture

good one!!! tech one

PierrePoch
Activity Score 46
Creative Director at Conectart Group
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