The Polo Principle

Agency Network: 
February 2013

VW - Polo Principle


The idea was to prove VW's old brand ethos of democratizing innovations. We named our thinking "The Polo Principle" and put the 3d printer in the hands of the people to demonstrate what it meant.

Ambient advertisment created by DDB, Denmark for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Copenhagen, Denmark
Art Directors: Simon Naver, Martin Cedergren
Copywriter: Caspar Bock
Creative Director: Simon Higby
Production company: Society 46

Comments (5)

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Liviu's picture
Activity Score 4399

very good idea but it looks expensive to me...

kleenex's picture
Activity Score 50610

I agree on expensive here, but for such a solid idea you have to spend some money to make some more money.

rrgoto8's picture
Activity Score 175

agreed on the expense, but glad to see they were willing to execute a good idea – I hate clients that dont have a vision

brandlover's picture
Activity Score 175

brilliant strategic, great idea!

PierrePoch's picture
Activity Score 46

good one!!! tech one