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Shadow

Agency Network: 
Published/Aired: 
October 2007
Volkswagen Ambient Ad -  Shadow

Description

Advertising Agency: DDB Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Heiko Freyland, Raphael Milczarek
Copywriters: Felix Lemcke, Jan Propach
Art Directors: Fabian Kirner, Michael Kittel
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LeeHarvey's picture

Now that's a cool and clever idea! I bet the following comments will be 'done a thousand times' and so, but I haven't seen it before. A truly clever idea for a convertible. Nice touch, the logo with the shadow... Kudos!

LeeHarvey
Activity Score 3045
Creative Director
federika's picture

cool

federika
Activity Score 50
Copywriter
adrianapr's picture

sooooo cool!!! very good idea. How come nobody thought of it before, so simple!!
kudos.

adrianapr
Activity Score 1254
salamandos's picture

nice try

salamandos
Activity Score 1947
Art Director
pneuburg's picture

Great!

pneuburg
Activity Score 251
Creative Director |

pjn

sparkvisual's picture

Like it!

sparkvisual
Activity Score 56
Art Director |

<a href="http://www.linkedin.com/in/mikehahn" ><img src="http://www.linkedin.com/img/webpromo/btn_profile_greytxt_80x15.gif" width="80" height="15" border="0" alt="View Mike Hahn's profile on LinkedIn"></a>

1983's picture

awesome

1983
Activity Score 148
Copywriter
GillSans's picture

:)
made me laugh
very smart
..............
make it work

GillSans
Activity Score 84
Néstor's picture

looks like photoshop!!!!

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

gmint7's picture

:::J:::

mc donalds sun clock

i wonder is the shadow really that sharp
but. this is better and original

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

harleq's picture

the sun clock isnt really relevant at all to mcdonalds but this one is to the convertible...brilliant

harleq
Activity Score 14
Graphic Designer
turboricua's picture

really nice.

turboricua
Activity Score 8
Creative Director
dynatop's picture

great! but the poster cost 2000 euro?

shouldn't they turn the direction 180 degree?

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

picturejockey's picture

Very cool indeed

http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

gienel's picture

amazingly SMART AD GREAT WORK

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

ivancapo's picture

Smart. I like it

ivancapo
Activity Score 88
Art Director
chriscoast's picture

I'm sorry, but I think this one is photoshoped. There should not be aby round shapes as in the logo or the letter "a" or "o".
It can't stand in the air.

chriscoast
Activity Score 77
Art Director |

**!BULLSEYE!**

Wordnerd's picture

Guess they invested 2000 euros in a transparent poster to avoid a crappy look ;)

Wordnerd
Activity Score 6692
Copywriter
Fabian Kirner's picture

Imagine a plate, white plastic window. And then imagine some kind of black plastic tape. And then start thinking...

Got it???

Great, Dude. You´re it!

PS: Wanna see the making-of movie?

Fabian Kirner
Activity Score 270
Creative Director
cooldepp's picture

Very cool indeed

cooldepp
Activity Score 314
Copywriter
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