Polo 95% recyclable

Agency Network: 
October 2010

Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.

Ambient advertisment created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Berlin, Germany

Comments (25)

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Prime83's picture
Activity Score 497

This message is dangerous.

CrackerJackFlash's picture
Activity Score 19601

This message is spot on.

chriswaghorn's picture
Activity Score 9

Volkswagen have done it again, this is really effective and different.

Guest's picture

so true.

Chris's picture
Activity Score 1935

never seen a recycle bin used as medium. original. great job.

Guest's picture

cool :D nice ad

jackmancer2017's picture
Activity Score 6992

Nice idea but a bit of a weird message. It directly shows me I can throw away my Polo. It's being associated with garbage.

HappyHour's picture
Activity Score 2381

too literal jack, you sound like a client!

Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

thedesignaddict's picture
Activity Score 5403

Fantastic. Clear message that will be remembered by everyone that sees it. It is bang on.

Guest's picture


tirthomitro's picture
Activity Score 2758

as usual VW stands out

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

someone here sounds like a client...

dadada's picture
Activity Score 1720

First impression i have, vw is rubbish, dangerous try as said above.

Everybody is creative, be yourself.

Guest's picture

But you do throw away your car if it was crashed in an accident. The idea works perfectly. I don't think it damages the brand. People do have a sense of humor.

Dzsoi's picture
Activity Score 8532

I agree, some ppl here sounds like clients. First impression is that this is a joke. A car bin? Come on... 1. you won't think of ANY ad that the company is saying anything bad about their products - it is an old knowledge it got under the skin by now, it influences rapidly your perception, no chance you will have contradicting thoughts (unless you are trying to be picky...); 2. if you think VW cars are good, it won't change that old, solid picture, you may just add - wow these guys are funny & seems to care about the environment; if you think VW is rubbish... well, you are not targeted anyway, dude.

mpared's picture
Activity Score 562

very cool

Jotacef's picture
Activity Score 219

nice and cool!! Responsible for the environment

Guest's picture

Every car turns into garbage some day and the polo is recyclable then. In this case it´s "the better way of garbage": recyclable garbage.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

It constantly amazes me how blindly literal some "creative" people are here.
Is it their way of saying "I don't understand it... and I don't know how to improve it."
Nice one, VW.

The Jobless Writer
Will Think for Salary

dizzz's picture
Activity Score 80

i'vgot a huge wow out of my mouse.

Guest's picture

OK, I am not trying to "sound like a client", but the first thing I think is: This car won't last long.
If I gonna buy a car, I hope it can company me for at least 25 years...

keithstoeckeler's picture
Activity Score 425

Extremely clever. Wonder how many of these were actually produced...

dsklan's picture
Activity Score 1926

i think its photoshop... the ddb guys are too greedy spending money in dummies...

Guest's picture

Calm down, people. The idea is not mindblowing.