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Published/Aired: 
January 2013

Description

Ambient advertisement created by Sir J.J. Institute of Applied Art, India for Volkswagen, within the category: Automotive.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter: Kushal Birari
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andylefty's picture

I don't think there is enough of a payoff to do this.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Not so sure it worked, but they do have a concept.

kleenex
Activity Score 51110
Web Designer/Developer
tazyboy's picture

Nope.

tazyboy
Activity Score 777
Art Director
feysal's picture

absolutely genius

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

kushal birari's picture

Thank you @feysal

kushal birari
Activity Score 14
ankitadv's picture

nice

ankitadv
Activity Score 818
kushal birari's picture

thank you @ankitadv

kushal birari
Activity Score 14
vishal.mystery's picture

Good Work Kushal....
good show
UP from mee....... :)

vishal.mystery
Activity Score 2
Art Director
kushal birari's picture

Thank you :) @vishal.mystery

kushal birari
Activity Score 14
Nike Diesel's picture

Feels very random to use the gutter space. I see no real benefit from trying it.
Seems like a weak version of this: http://adsoftheworld.com/media/online/volkswagen_test_drive

Nike Diesel
Activity Score 13630
Art Director
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