Scratch the ad

Agency Network: 
July 2011

Ambient advertisment created by Artplan, Brazil for Vodol, within the category: Pharmaceutical.

Stop the itching caused by athlete's foot.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Caio Miranda
Retouching: Ariê Magalhães

Comments (12)

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kleenex's picture
Activity Score 51022

I say the idea works.

Tommy G.'s picture
Tommy G.
Activity Score 897

I think it's too easy.

flurl's picture
Activity Score 97

Do you prefer ideas that are complicated?

NataliaLima's picture
Activity Score 1380
bhuvneshwar.chd's picture
Activity Score 989

like the idea

"If you are irritated by every rub, how will you be polished?"
— Rumi

Bob.C's picture
Activity Score 1159

It works but it looks to be a lot of scratching to get to the message

Brief Buddy's picture
Brief Buddy
Activity Score 32

Great use of the medium.

parry bedi's picture
parry bedi
Activity Score 32

idea is good.... i think not good for the skin. the chemiclas used in scratch cards r said to use a coin.... else the scrtach paint may coz skin problem... dnt know if its practical... IDEA IS GOOD!

keep rulin' :)

Wordnerd's picture
Activity Score 6692

good and a bit disgusting. which is also good in that case ;)

TatiiiAlmeida's picture
Activity Score 166

I like this idea. Scratch paper is a popular cultural in Brazil. We have a lot of lottery games using scratching. The copywriting is better in portuguese, not so straight as in english.
I could try this translation:
"It doesn't matter: you won't stop the athlete's foot only scratching it."
(but I need a native to tell me if it's perfect)

Automotive Aftermarket Coordinator | Tuba Cabos |

mr.x's picture
Activity Score 998

Very good ad! Will it sell the product, long shot.

tip4u's picture
Activity Score 89