Well-meant Thieves

Agency Network: 
August 2009

Ambient advertisment created by McCann, Romania for Vodafone, within the category: Electronics, Technology.

Is that easy to grab your phone

Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon

Comments (16)

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Guest's picture

that's already won in Cannes 09....

federo's picture
Activity Score 781

this guerrilla stuff is going too far.

slowrider's picture
Activity Score 648

and how did you find these professional pickpockets? by posting an ad: professional pickpockets wanted? come on!

one should not take life so seriously - as one will not come out of it alive.

silvi's picture
Activity Score 4172

Crea una imagen totalmente negativa y de rechazo hacia el producto. Es una acción demasiado invasiva.

Guest's picture

Third campaign I see with proffesional pickpockets after Burger King (in Spain) and Talk Talk (UK). It starts to get boring...

DJVassallo's picture
Activity Score 243

Rational is fine, execution is great, but (there's always a "but") you never know how people would react against the brand for being such intrusive... would love to see the post-campaign results

Guest's picture

IT's that easy to get into your pocket. good work, copywriter.

Guest's picture

Should have spent your money on a proofreader instead of pickpockets.

Guest's picture

one gold in cannes this year.sorry.

Guest's picture

For Romania, it's a very good thing.

arslan722's picture
Activity Score 81

gud to see.........
but not sure about "results"......

Honest Dave's picture
Honest Dave
Activity Score 233

At least get 3 different people. The last two photos are the same woman. This is lame. Banned from One Show for 5 years, lol.

Guest's picture

Bad English. Is that easy to ruin a good idea.

Dev Kumar's picture
Dev Kumar
Activity Score 834

It's not amusing. You guys must be crazy desperados to try something like that. As long as nothing goes wrong you'd feel great about the coup you pulled but that's quite a thin line, mate. Someone said that it's good for Romania but that's doubtful. This is not good anywhere.

Grace's picture

Do you think they actually ran with the pickpocket campaign as suggested... or are using the above story to promote the product?

Guest's picture

This is bull. I live in Bucharest Romania where this campaign supposedly took place and I've not seen or heard ANYTHING about it. No word at all not to mention I haven't been given one.
These days there are security men on busses and metros to stop pickpocketing so it makes this campaign even more doubtful.