Well-meant Thieves

Agency Network: 
August 2009
Vodafone Ambient Ad -  Well-meant Thieves


Ambient advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.


Is that easy to grab your phone

Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
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Guest's picture

that's already won in Cannes 09....

federo's picture

this guerrilla stuff is going too far.

Activity Score 781
advertising agency
slowrider's picture

and how did you find these professional pickpockets? by posting an ad: professional pickpockets wanted? come on!

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

silvi's picture

Crea una imagen totalmente negativa y de rechazo hacia el producto. Es una acción demasiado invasiva.

Activity Score 4172
Guest's picture

Third campaign I see with proffesional pickpockets after Burger King (in Spain) and Talk Talk (UK). It starts to get boring...

DJVassallo's picture

Rational is fine, execution is great, but (there's always a "but") you never know how people would react against the brand for being such intrusive... would love to see the post-campaign results

Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

IT's that easy to get into your pocket. good work, copywriter.

Guest's picture

Should have spent your money on a proofreader instead of pickpockets.

Guest's picture

one gold in cannes this year.sorry.

Guest's picture

For Romania, it's a very good thing.

arslan722's picture

gud to see.........
but not sure about "results"......

Activity Score 81
Graphic Designer at Faisalabad
Honest Dave's picture

At least get 3 different people. The last two photos are the same woman. This is lame. Banned from One Show for 5 years, lol.

Honest Dave
Activity Score 233
Art Director |

Guest's picture

Bad English. Is that easy to ruin a good idea.

Dev Kumar's picture

It's not amusing. You guys must be crazy desperados to try something like that. As long as nothing goes wrong you'd feel great about the coup you pulled but that's quite a thin line, mate. Someone said that it's good for Romania but that's doubtful. This is not good anywhere.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Grace's picture

Do you think they actually ran with the pickpocket campaign as suggested... or are using the above story to promote the product?

Guest's picture

This is bull. I live in Bucharest Romania where this campaign supposedly took place and I've not seen or heard ANYTHING about it. No word at all not to mention I haven't been given one.
These days there are security men on busses and metros to stop pickpocketing so it makes this campaign even more doubtful.

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