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Meow

Campaign
Agency Network: 
Published/Aired: 
March 2008
Viyo Ambient Ad -  Meow

Also From This Campaign 2

Description

Ambient advertisement created by 10 Advertising, Belgium for Viyo, within the category: Professional Services.

Advertising Agency: 10 Advertising, Belgium
Accounts: Christoph Vandewiele, Barbele Walraet
Copywriter: Olaf Meuleman
Art Director: Olaf Meuleman
Retouching: KayDesign
Media: POS
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Pauflies's picture

Is it necessary?

We all know pets wont understand the message, so, is it a way to impress the humans?? Will it work?

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

unaquestionediali's picture

are u serious with that comment?
i can't believe someone asked that thing...

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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unaquestionediali's picture

i like that ad...
it's simple and clever.

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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consolidated.db's picture

totally.

also, say they do understand it, they're not the ones with the money.

why not just target the owners, they make all the buying decisions.

(except this one family i knew, they let the dog make all the purchasing decisions. their dog house is twice the size of their family house. it's sweet ass, plasma and everything...)

consolidated.db
Activity Score 545
Copywriter at Ad Land
chintan ruparel's picture

yuck! extremely dumb for the agency people to assume that the pets are receptive to 'advertising' of all things...especially tacky messages like "meow, rrrr, meow rrr".

Quite frankly, whatever!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

BOOBJOB LOOBCANNON's picture

Whilst I quite like this; from a marketing point of view, it's unexpected and would be distracting enough for this audience. I find the art direction and copy very typical for this type of ad. Could have been done a lot better but not a bad idea.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

sloppy4's picture

meow mew rr mew mewo memm mmew.

sloppy4
Activity Score 1492
Jet Propulsion Lab's picture

Oooops, I forgot. It's time for your Whiskas...

Jet Propulsion Lab
Activity Score 10679
Copywriter
sloppy4's picture

why thank you. i was jonesing for some.

sloppy4
Activity Score 1492
mimi_g's picture

r u serious?...well it did make me laugh

mimi_g
Activity Score 56
Graphic Designer
mlsman5000's picture

this is bullshit

mlsman5000
Activity Score 128
Saatchi & Saatchi
wildbore's picture

interesting!

wildbore
Activity Score 749
Creative Director at - - -
kurtberengeiger's picture

Gimmick.

kurtberengeiger
Activity Score 7323
Copywriter
1983's picture

its already done it

1983
Activity Score 148
Copywriter
BOOBJOB LOOBCANNON's picture

Saying 'done' without saying where, has been done to death.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Melagraphical's picture

I thought it was cute.

Melagraphical
Activity Score 16
Dave Jans's picture

hey wheres my name

Dave Jans
Activity Score 2
Freelance
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