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jennywhx's picture

so i have a question, do they need to pay for using their name?
i hate this ad, for unknown reason.
hate big name, to be use in such way.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Vibe's picture

Big logo or Big head line doesnt matter, infact, that shudnt be a restriction as long as the message is deliver, but in some cases.. it suck!

Vibe
Activity Score 230
Art Director
ivan's picture

I think you can get away with using the names if they are not written out in full. Imagine yourself in the real life situation. It would bring a smile to my face for sure.

ivan
Creative Director at Ads of the World
PeteHH's picture

Agree with Ivan.

PeteHH
Activity Score 202
Copywriter
Klaus's picture

boring. what’s the message?

Klaus
Activity Score 20
Creative Director
swat's picture

not boring.
the idea is that Intersport is frequently visited by the sport biggies...so much so that they have specially reserved Parking for them.

swat
Activity Score 355
chimie's picture

So can I park to those places? :-)

chimie
Activity Score 156
Copywriter
Klaus's picture

Anyway. In my opinion it’s boring. And very artificial. Why should I communicate that the Sport Biggies are clients of this shop? No one would believe it. So this Ad isn’t true and if you ask me, there should be the truth in any Advertising. By the way: Usually reserved Parking Spaces are for the Employees, not for the Customers. So this Ad tells me, that this guys are working there. Does they sell shoes to me? Lol.

Go, get a fresh idea. ;-)

Klaus
Activity Score 20
Creative Director
salamandos's picture

>No one would believe it.

haha, welcome to the wonderful world of rational advertising.

salamandos
Activity Score 1947
Art Director
Klaus's picture

There are millions of cool and emotional Ads out there which are telling the truth. It's not about "rational advertising", it’s about better advertising.

Klaus
Activity Score 20
Creative Director
salamandos's picture

your argumentation did not convince me.

salamandos
Activity Score 1947
Art Director
ellehcimeo's picture

Wait. Are you trying to tell me that the Green Giant exists? Or that there is a Rabbit who goes around trying to eat Trixx cereal? Or a big Tiger who thinks Frosted Flakes are GRRRRREAT! Joy and wonder! Lalalala

ellehcimeo
Activity Score 3376
Art Director
Klaus's picture

you didn’t get it. it’s about the truth in the message, not about the creative idea.

Klaus
Activity Score 20
Creative Director
salamandos's picture

of course you can buy the brands which are worn by the stars

salamandos
Activity Score 1947
Art Director
salamandos's picture

Fun idea, simple and nice!
Well done, Michael..

salamandos
Activity Score 1947
Art Director
addyhoch10's picture

especially federer is a not so uncommon name in germany so i don't know if it wasn't mistaken for a common intersport staff parking. i'm always annoyed at these reserved parkings.

works with nowitzki and ballack, maybe they could have thought of another famous german sportsman with a more unique name.
(yeah, i know federer's from switzerland)

addyhoch10
Activity Score 2592
Art Director
bernd79's picture

@addyhoch10:
hakl schorsch ; )

@salamandos and ellehcimeo:
forget it!

bernd79
Activity Score 4
Art Director
salamandos's picture

good point.

salamandos
Activity Score 1947
Art Director
addyhoch10's picture

:)
but
"g. hackl"?
"h. schorsch"?

thought of "f. van almsick", but she's already out of business...

addyhoch10
Activity Score 2592
Art Director
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