Agency Network: 
June 2009

Printer: Dyna Graphics Ltd.

Ambient advertisment created by Rethink, Canada for Victoria Bug Zoo, within the category: Recreation, Leisure.

The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug's eyes.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artists: Richard Parkes, Justin Renvoize

Comments (17)

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ssguixi's picture
Activity Score 213

kiwicare-grey auckland 2003

Guest's picture

It was done as a print ad, but not in this interactive 3D way. Not copied. Enough of a new twist added through media and interactivity to count as an original new idea. IMO anyway. And nice ad btw.

Guest's picture

Next time it will be made as an internet banner. Is it a rip-off? Next time as a movie. Is it a rip-off? Next time as...

The main idea behind was done.

Guest's picture

There's a big difference between showing someone a picture of something as in the Larsen cartoon ad, and letting them experience it for themselves. The difference is the audience participation and experience. This is good.

Guest's picture

that's BS.

idea first, execution second.

they stole first. so who cares of the second?

and keep that 'audience participation and experience' for the client.

Guest's picture

idea first, if your ad is concept based.
which this ad is.
the idea is the consumer participation.
you cant' participate on paper or on the web in this same way. (well maybe you can interactively somehow or create an elaborate, super-expensive special insert print campaign)

and besides, your consumers need the participation aspect, not the clients.
what does that comment mean?

there is a second category of ads that is not "idea" based.
they rely purely on execution and they work pretty good too. (ever seen fashion ads before)
but this ad does not even come close to that category.

Guest's picture

Larson's Far Side.

the scam was exposed when that rip-off won Gran Prix in Cannes few years ago.

so this makes it a rip-off of a rip-off.

Wordnerd's picture
Activity Score 6692

it's nice. but that's one expensive piece of ad.

theanc's picture
Activity Score 2783

Quite expected but still a nice ambient.

Guest's picture

Done on One Show 28 for Raid

Notorious's picture
Activity Score 666

Interesting and beautiful idea and execution.

outsmart me, if you can

live_comments's picture
Activity Score 48

This idea was largely awarded some yeas ago.

Guest's picture

This actual bus shelter is outside the agency, they lease it every year from a media company.
Then they use it for their own made up ads to make it look like the ad ran then enter the work in shows.

Neat trick don't you think.

Guest's picture

Gee. An agency leasing media space for its scams. I'm shocked. Shocked I tell you. Okay. I'm not really. Is there an agency with creative pretensions now that doesn't do something like that?

Guest's picture

I would love to see the "bread and butter" work these hot shops do.
The stuff that pays.

Guest's picture

And this should attract people?

Guest's picture

a rip off of a rip off.
I feel so good about this business.