The book with 186 co-authors

Agency Network: 
February 2010

Cartea cu 186 coautori de la Vellant/ The book with 186 co-authors


Assuming that every reader interprets an interesting book differently, we wanted to remind our target that reading is much more satisfying than obtaining information the fast forward way. We spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book, where every reader actively took part in generating its content.They created another story to the story, as seen through their own eyes. After the pages came back, we

Ambient advertisment created by Mercury 360, Romania for Vellant, within the category: Media.

Advertising Agency: Mercury360, Bucharesti, Romania
Group Creative Director: Cristina Diaconescu
Art Director: Cristina Diaconescu
Copywriter: Simona Lazar
Strategic Planner: Paul Kasprovski
PR Executive: Janina Oprea
Account Executive: Catrinel Constantinescu

Comments (4)

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pez's picture
Activity Score 1804

Looks interesting!

xcreativity's picture
Activity Score 2374

nice idea!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
Activity Score 3748

I love online marketing. People get involved in the campaigns other than being just an observer.

kurtberengeiger's picture
Activity Score 7323

Good work!