Assuming that every reader interprets an interesting book differently, we wanted to remind our target that reading is much more satisfying than obtaining information the fast forward way. We spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book, where every reader actively took part in generating its content.They created another story to the story, as seen through their own eyes. After the pages came back, we
Ambient advertisement created by Mercury 360, Romania for Vellant, within the category: Media.
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