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Brings warm feelings

Agency Network: 
Published/Aired: 
January 2011
Vaillant Ambient Ad -  Brings warm feelings

Description

Vaillant - manufacturer of innovative heating systems. The company offers LPG or oil-fired units, solar powered systems, heat pumps, regenerators and regulators. The main task was to soften and warm Vaillant's industrial and reserved image. It was also significant to broaden brand's awareness among retail customers. The campaign brought some warm feelings to cold winter Poland.

Ambient advertisement created by Szwejkowski, Poland for Vaillant, within the category: Industrial, Agriculture.

Caption

Vaillant brings warm feelings

Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Maciek Ufnalewski
Copywriter: Piotr Wronek
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Highest Rated

mikeelrapido's picture

Gratulacje, świetny pomysł!!! Myślę, że znajdzie się trochę osób które to zrozumieją, choć pewnie większość nie zauważy. Ale koszt jest minimalny, zatem brawo!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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JeffGreenhouse's picture

I feel like they were really stretching on this one. I don't know if many consumers would really pick up on the relationship, rather than seeing it as just an ad on the wall. Not to mention the fact that with this concept they can't choose their locations based on foot traffic or potential audience. They are forced into locations based on the street names, with no flexibility. I love a good ambient campaign, but I'm not sure how this got the rating it has right now.

JeffGreenhouse
Activity Score 310
mikeelrapido's picture

Gratulacje, świetny pomysł!!! Myślę, że znajdzie się trochę osób które to zrozumieją, choć pewnie większość nie zauważy. Ale koszt jest minimalny, zatem brawo!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

luispiter's picture

interesting... but ... i dont like

luispiter
Activity Score 2756
comunication
ukkesz's picture

trafiająca

ukkesz
Activity Score 56
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