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The V Motion Project, Can't Help Myself

Agency Network: 
Published/Aired: 
July 2012

Description

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music.

Ambient advertisement created by BBDO, New Zealand for V Energy Drink, within the category: Non-Alcoholic Drinks.

Also watch the official music video: http://www.youtube.com/watch?v=YERtJ-5wlhM
Advertising Agency: http://www.colensobbdo.co.nz/">Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: http://adsoftheworld.com/creative/aaron_turk">Aaron Turk
Art Directors: http://adsoftheworld.com/creative/lachlan_palmerhubbard">Lachlan Palmer-Hubbard, http://adsoftheworld.com/creative/jae_morrison">Jae Morrison
Copywriter: http://adsoftheworld.com/creative/graeme_clarke">Graeme Clarke
Agency Producers: http://adsoftheworld.com/creative/paul_courtney">Paul Courtney, http://adsoftheworld.com/creative/rob_linkhorn">Rob Linkhorn
Account Team: Tim Ellis, Samantha Parsons, Stefanie Robertson, Eileen Cosgrove-Moloney
Production Company: Thick As Thieves / Assembly
Directors: http://adsoftheworld.com/creative/zoe_mcintosh">Zoe McIntosh, http://adsoftheworld.com/creative/jonny_kofoed">Jonny Kofoed, http://adsoftheworld.com/creative/matt_von_trott">Matt Von Trott
Producers: http://adsoftheworld.com/creative/nik_beachman">Nik Beachman, http://adsoftheworld.com/creative/amanda_chambers">Amanda Chambers
Developers: Paul Sanderson, Jeff Nusz, Mike Delucchi
Music: Joel Little / Golden Age Studio / Level Two Music
Motion Artist: Joshua Cesan / Identity Dance Crew
Sound Design: James Hayday / Images & Sound
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someguy's picture

Pretty cool.

someguy
Activity Score 674
m-adman's picture

rad

m-adman
Activity Score 185
sacrilegend's picture

Don't get me wrong: it's an awesome art installation, but is it selling anything? But for a few obligatory consumption shots, this has nothing to do with the product. It's just fun to look at.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

yep... That is my problem with the spot.

kleenex
Activity Score 52582
Web Designer/Developer
Nike Diesel's picture

Awesome as hell. But no obvious link to the product. A piece of fail IMO.

Nike Diesel
Activity Score 13630
Art Director
Mongoose's picture

20 - for concept and engineering,
2 - for lack of relevance to the brand.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

dadada's picture

Its relevant to the "supposed" brand, but the problem is the absence of the brand.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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