January 2007


People in Kolkata frequently urinate on city walls. Life-size vinyl stickers of urinals were placed at these walls to shake people out of this habit.


Use toilets. Keep your city clean

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Art director: Neil Martin
Copywriter: Sujoy Roy
Photographer: Vikas Dogra
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Highest Rated

Vibe's picture

Oh good! now i have imaginative toilet everywhere!

Activity Score 230
Art Director
deep_tracy's picture

wouldn't that encourage them more? now, a portrait of a hindu god...

Activity Score 588
Saeed Salem's picture

i think it would... poor work

Saeed Salem
Activity Score 57
Graphic Designer at Limkokwing Uni. Malaysia. Curtin Uni.'s course
fifthbullet's picture

badly execute, no idea, look damn like scam photoshop artwork that done by lazy fella who did not cover enough picture for the urinal. the angle doesn't look right, especially the bottom right one...

Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Desi's picture

why in English? The guys who pee are mostly the illeterate ones.
Good idea but looks fake. Agree with fifthbullet, the bottom right has wrong angle.

Activity Score 1042
Chris's picture

This idea sucks. Money would be better spent to install public urinals,like in amsterdam.

Activity Score 1935
Art Director
addyhoch10's picture



Activity Score 2592
Art Director
Capitalist's picture

Eish...somehow, not even the best line in the world can save this one. The idea does the opposite..ouch!

Activity Score 132
Copywriter |

No idea's too bad...

jennywhx's picture

i will, pee on it. and soon the ads will...yeah..look "nice"

Activity Score 1142
Other | jwhx:Visionary

whitespace's picture

... you're female right? You took one of those exercises?

Activity Score 1953
Creative Director
jennywhx's picture

look "nicer" i mean

Activity Score 1142
Other | jwhx:Visionary

juankhr's picture

terrible execution and a very poor idea not calling to stop pee on the walls but encourage it.

Activity Score 136
Art Director at la negra buenos aires
comingsoon's picture

It seems like encourage people to pee on walls rather than educate them.

Activity Score 117
Graphic Designer
ellehcimeo's picture

Putting a pic of a motherly type might work better "I taught you better than this. Stop peeing on the walls"
Good grief.

Activity Score 3376
Art Director
Vibe's picture

Oh good! now i have imaginative toilet everywhere!

Activity Score 230
Art Director
life_joke's picture

Friends, Ideators and Indian Ad-Industrians,
Lend me your time (max. 10 secs). I hereby eulogise, with utmost sympathy and a heavy heart, the sad
demise of the LACS (Lowest Acceptable Creative Standard)factor of O&M, Kolkata, India. Ironically the
title of this "factor" rhymes with a word in the english dictionary which means 'Devoid of; Not
consisting of'.
On this extremely pitiful occassion let us pray hard and ask the almighty to keep us from becoming
complacent, becoming oversmart & turning a blnd eye to the great work being churned out by the other
agencies of the city. Otherwise, it wouldn't be long before all of us follow suit.
So let's keep in mind this case. And as we bury the agency, let us be grateful to it for providing us
the opportunity to learn such an important lesson.
May its soul rest in piece...oops...peace.

Activity Score 103
Creative Director
bang's picture

guys i thought o&m recruits people with atleast some grey matter. Oh boy! The whole communicatin sucks.Noble idea. But fuckall thought process and execution. These guys don't understand communication for sure.Buck up ogilvy. Take some good people.

Activity Score 14
Client Servicing
bang's picture

The more I see it the more irritated i get. These guys should take a jump. Absolutely no loss for the industry.

Activity Score 14
Client Servicing
Damon Hakim's picture

really ogilvy?

Damon Hakim
Activity Score 25 | The easy way to learn branding

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