Make the politicians work

Agency Network: 
September 2012

Make the politicians work


Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was

Ambient advertisment created by Voskhod, Russia for URA.RU, within the category: Media.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

Comments (27)

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Highest Rated

prabhakar uppari's picture
prabhakar uppari
Activity Score 58

Great ad

saya's picture
Activity Score 353

good effort, solid output

alausa's picture
Activity Score 1420


CrackerJackFlash's picture
Activity Score 19599


Mantufayo's picture
Activity Score 580

Creativity to serve the community. Love it!

matitarrie's picture
Activity Score 24

this is awesome! they did work to politicians

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Creativity always works! Good work folks

Love creating ads..

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

wow. Great work & winning idea. congratulations.

Barbara O.'s picture
Barbara O.
Activity Score 211

This is awesome creativity at work. it does say though that politicians are the same everywhere.

Barbara O.

mareanx's picture
Activity Score 196

Great idea!!

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

a good idea that really worked. kudos to the creatives. a brave thought.

baraguzzy's picture
Activity Score 75


Jules sans Jim's picture
Jules sans Jim
Activity Score 45


Lisbon freak's picture
Lisbon freak
Activity Score 496

Must be hard to shake things up in Russia. Great job.

peggylize's picture
Activity Score 50

Love it! Efficient, well done. Great job guys!

basasemo's picture
Activity Score 46

well done i hope we can do this in Egypt.

cwriter79's picture
Activity Score 956

Freaking brilliant!

George Souza's picture
George Souza
Activity Score 116

Wonderful, and I'd give it an eleventh star for The Beatles.

10pencils's picture
Activity Score 148

Awesome. Very very applicable to my country as well.

kleenex's picture
Activity Score 50142


bakamono's picture
Activity Score 1002

Someone should start TORONTO site!!!

For the westerners, don't buy too much in to this. In Russia the roads are horrid and it is part of the (well part of Russia). Chances are it was all staged staged.

I give 9 to my comrades for trying.

because therefore it is

prabhakar uppari's picture
prabhakar uppari
Activity Score 58

Great ad

creativegodown's picture
Activity Score 252

Wow! I love it! It's a powerful idea for a social cause. I would love to see this extended by different countries of the world. Lebanon and Egypt needs this idea.

Knella's picture
Activity Score 150


Chelle Boo's picture
Chelle Boo
Activity Score 56

totally hit d nail on d head.'s picture
Activity Score 288

wow. It's a great way to get things done.

suheru's picture
Activity Score 54

You Win!

the pencil's picture
the pencil
Activity Score 235

Awesome! People power through arts.