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February 2013

Description

The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it.

UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air.

Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Chief Creative Officer: Humberto Polar
Creative Directors: Alejandro Aponte, Juan Donalisio
Art Director: Juan Donalisio
Copywriter: Alejandro Aponte
Video Editors: Mayra Carbone, Diego Santillan
Music: Santiago Rámirez / Audiopost
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Highest Rated

leugangen's picture

Incredible.

leugangen
Activity Score 65
Daniel de León's picture

GREAT WORK! Congratulation!

Daniel de León
Activity Score 97
Kazu Sato's picture

Perfect.

Kazu Sato
Activity Score 107
zouz08's picture

Guys it smells metal for you. congrats. THE idea!

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

leugangen's picture

Incredible.

leugangen
Activity Score 65
john ler's picture

Keep on changing the world. Through advertising.

Thumbs up !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Meredith Singh's picture

I guess Cannes Bronze ... only Bronze because there was a billboard that provided solar energy to a shanty town before.

Meredith Singh
Activity Score 407
Art Director
john ler's picture

spot on ! ;)

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Meredith Singh's picture

It won a gold. Good for them!

Meredith Singh
Activity Score 407
Art Director
thedesignaddict's picture

Very good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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