The Cube

Agency Network: 
April 2016

Unicredit: The Cube

Ambient advertisment created by Publicis, Italy for Unicredit, within the category: Finance.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Viganò

Comments (12)

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Bill Me Now's picture
Bill Me Now
Activity Score 180

Not bad, not bad. A thoughtful little step above the standard tote bag or water bottle.

andylefty's picture
Activity Score 4535

I like the ups and downs thought but the execution is slightly bizarre. I think free stuff isn't that much of an idea.

kleenex's picture
Activity Score 50602

I have to agree with you on this. It did not make the gift that special at all.

AdBuzzer's picture
Activity Score 1174

Lazy marketing - spend some budget on give-aways, but what was the scale of this action, how many people actually changed their opinion about UniCredit? The answer: 0,0001%

Edoz's picture
Activity Score 271

Non male ...

DBB's picture
Activity Score 1216

I'm sorry but giving free stuff is not creative, it's nothing.
it's just a box with freebies, i didn't expect people to just ignore it.

superniranjan's picture
Activity Score 30

only concept is great..dont execute it..

Glut's picture
Activity Score 3935

lazy idea

dean viii's picture
dean viii
Activity Score 1686

sorry, there is no concept here. this is typical bank promotion of giving stuff away. and if the problem was banks seemed too distant from the real world, you failed.

tracyzhang's picture
Activity Score 133

freebies does not a good ad make...

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Free italy...not so creative, I would like to see more interactive ads.

hoozn's picture
Activity Score 353

I get the sunburn cream and the gumboots, but what exactly was the "down" aspect of the hat and the airbed?

Pretty weak.

who cares? ima play some tunes instead