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Landmine stickers

Agency Network: 
Published/Aired: 
November 2009
Unicef Ambient Ad -  Landmine stickers

Description

Ambient advertisement created by Leo Burnett, Germany for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Other additional credits: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt
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PERP's picture

I don't like it. And I also don't see it working very well, I mean, it is kind of an expensive idea if you want to reach a medium audience and most people have learned not to touch with their hands what is on their shoes, so..

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

maranca82's picture

How is this an expensive idea? An expensive idea is a shitty TV spot that doesn't get the message across as strongly as they did. And unless they're lying in the explanation, it worked quite effectively.

Needless to say, I like it. Strong message with creative execution. Nice work.

maranca82
Activity Score 422
Copywriter
gmint7's picture

yea, i'm with you on this one.

it is cheap , its effective.

wish i step on those.

8/10

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

PERP's picture

And yet; I still don't like it.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

tirthomitro's picture

great.
soooo burnett-ish!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Agree. Idea's great but execution laggers. All you want to do with your shoes is put them on and take them off. And the UNICEF information booths are already giving them the information they want. Why add more to it?

Guest
jackmancer2017's picture

Real landmines would send the message a lot better ^^

But I really like the idea but I think the execution is hard and expensive. The visual above only shows 1 surface, which is perfect. No wind, no rain, person that steps on it 'full-on' not half, and if you want it to work on all surfaces you have to make a lot of textures = expensive as well, both in press costs and work costs.

jackmancer2017
F.Abboud's picture

Very nice idea! Cost wise, I don't think it'll be very high! The brief state clearly the locations that you need to be present at; hence, you are not spreading horizontally!
I think the idea delivered the message in a creative manner and met the brief; good job!

F.Abboud
Activity Score 218
Planner
Guest's picture

This ad is a year or more old and if I see it on one more ad blog I'll weep.

Guest
Guest's picture

i really like the idea.

Guest
Guest's picture

I like the idea but it was done a while ago.

http://www.flickr.com/photos/40250922@N05/3705530889/

It is a student's work that is for applying a program of WK platform in London.
The brief is about finding a solution for things that test our patience.

Guest
Guest's picture

Nice idea. But it was done a while ago.

http://www.flickr.com/photos/40250922@N05/3705530889/

It is a student's work that is for applying a program of WK platform in London.
The brief is about finding a solution for things that test our patience.

Guest
opposite of u's picture

c'mon, people..it's done already.....

opposite of u
Activity Score 301
copywriter
cef's picture

it reminds me how chewing gum sticks on a shoe.
looks like same case, but this one needs less effort...

cef
Activity Score 547
Copywriter
cef's picture

it reminds me how chewing gum sticks on a shoe.
looks like same case, but this one needs less effort...

cef
Activity Score 547
Copywriter
Guest's picture

How many times will you do the same idea? This idea should be banned before lindmines.

Guest
Guest's picture

some ideas must pass stood the test..

i think this one does

Guest
Guest's picture

grande leo. leo burnett in the world

Guest
Guest's picture

Dang - I presented this very idea to Red Cross 4,5 years ago and they didn't like it, had planned to resurrect it this summer. But I'm happy that someone at least brought it to life, but at the same time sad that it wasn't me...

Guest
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