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Escape Ends Here

Agency Network: 
Published/Aired: 
June 2014

Description

UNICEF wanted us to engage people to sign a petition for making the UN Convention on the rights of the child a Swedish law. During 2 weeks in October, we projected moving light silhouettes of children on facades of several public places in Stockholm. They were moving: Laying down, running with large backpacks or slowly strolling, as if they had nowhere to go. Through an emotional design concept, we got people to react, and got an earned media reach of 25M. So far, 45 482 have signed our petition to make UN Convention on the rights of the child Swedish law.

Ambient advertisement created by Deportivo, Sweden for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Deportivo, Stockholm, Sweden
Production Company: Nils Ossian Andersson
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Highest Rated

Marcao's picture

Yep, nothing groundbreaking. Even the execution seems rather unspectacular.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
damnson's picture

Well, it's not that special.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Yep, nothing groundbreaking. Even the execution seems rather unspectacular.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
kleenex's picture

not a bad idea.

kleenex
Activity Score 52582
Web Designer/Developer
TrapDaniels's picture

I really don't see why this is any good? I mean, medioker projections...not even a Cannes Bronze five years ago.

TrapDaniels
Activity Score 309
Copywriter
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