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Children

Agency Network: 
Published/Aired: 
February 2008
Unicef Ambient Ad -  Children

Description

Ambient advertisement created by Ogilvy, South Africa for Unicef, within the category: Public Interest, NGO.

Caption

Children only have to be this tall to fight.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Director: Gavin Dexter
Copywriter: Tseliso Rangaka
Illustrator: Clive Kirk
Photographer: Tristan McLaren
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sumbody's picture

great

sumbody
Activity Score 134
Art Director
Wordnerd's picture

boring

Wordnerd
Activity Score 6692
Copywriter
sumsum's picture

idea is a good one. so not the execution.

sumsum
Activity Score 613
copywriter
Farfa's picture

GOOD IDEA!
BRAVI!

Farfa
Activity Score 109
Art Director at Freelance
sloppy4's picture

what a great ride, you get to fight dragons with an AK-47. beats the tilt-o-whirl.

sloppy4
Activity Score 1492
TrainRunner's picture

should have fired the illustrator.

TrainRunner
Activity Score 225
Art Director
white widow's picture

hahhahah

white widow
Activity Score 137
Art Director
white widow's picture

hahhahah

white widow
Activity Score 137
Art Director
cullers's picture

I know it's picky but "Only" bothers me. Would prefer the straight, "Children have to be this tall to fight." However, I think Americans would probably feel a bit pissy being made to think about this issue during their festival of escapism at the amusement park and transfer their pissiness to Unicef for ruining their good time or their children's by making them think about such issues. I think it would be better at another location.

cullers
Activity Score 332
SCAD
Guest's picture

Nah i think this location is perfect, its to really hit home with the message, when these people compare their children to the chart it'll make them think, Hopefully

Guest
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