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Published/Aired: 
July 2008
U Magazine Ambient Ad -  Flight window

Description

Ambient advertisement created by JWT, Hong Kong for U Magazine, within the category: Media.

Caption

Read and let the journey begin.

Advertising Agency: JWT Hong Kong
Creative Directors: Steven Lee
Art Directors: Pooh Tang, Ada Wong
Copywriters: Steven Lee, Jesse Wong
Photographer: Dick Chan
Retoucher: Ricky Au
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Guest commenter's picture

也太鸡巴假了

Guest commenter
Guest commenter's picture

你这个老鸡白嘴巴也未免太脏了,你老娘教你的呀?

Guest commenter
SeanMartin's picture

It's an interesting use of the environment, that's for sure. I'm not sure I really like it, because I am getting really tired of seeing every square inch of the known universe turned into ad space, but from a strictly conceptual POV, it's not bad.

SeanMartin
Mandark's picture

nice...but...is it a promotion? do they give tickets away? I don't think they speak to their target public, and why would I buy a magazine to read what I can see outside a window every day??

maybe if u put the stickers on tour buses...do u see the double decker busses on the other side of the street? put the stickers on those buses!

i like but not that much...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

whitespace's picture

I think it's something along the Economist line.

"Read our magazine and you'd smarter and wealthier and be sitting in a plane instead of this cruddy bus" kind of message.

whitespace
Activity Score 1953
Creative Director
brain123's picture

Too forced for a magazine.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
sparky's picture

nice execution, i kind of like this.

sparky
Activity Score 454
Copywriter at M&C Saatchi
EGGO's picture

I'd be so pissed if I was stuck on that seat. I think it's trying too hard. If they have to use this location, I'd make them go back and try out other ways to use the window.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

leo123's picture
leo123
SeanMartin's picture

Close, but no cigar. The India version oriented the ad to the outside world; this one turns it around and makes it a more one-on-one engagement -- which makes it stronger IMO.

SeanMartin
Sense's picture

Dude, what are you? A trainee in the housekeeping department?

Sense
SeanMartin's picture

I'm sorry, is that supposed to mean ANYTHING?

Gads, go back to class, will you? The bell rang just HOURS ago...

SeanMartin
Sense's picture

Umm...actually I am a senior creative director.

Sense
SeanMartin's picture

Boy, coulda fooled me. The comment is straight out of first year ad school. Try again -- and this time, remember, it's about "communication".

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Disco Munky's picture

Both ads are weak and this argument is stupid.

You both sound like idiots and should save the trash talk for those of us who don't start replies with "dude..."

Two on one is how I roll.

Who wants a go at the "Realness"?

Peace out suckers.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Roger Daly's picture

So, it's done... still a cool idea if you don't live in India. Hey, they don't.

Roger Daly
Activity Score 355
Tamigachi's picture

Done and so much better by Air India.
Stronger use of media rightly awarded for with multiple awards.

Tamigachi
Guest's picture

nice add

Guest
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