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Tyre swing

Published/Aired: 
March 2007
 Tyre swing

Description

Bridgestone wanted to herald the production of their 35 millionth tyre and talk about the success of the factory and its commitment to New Zealand. Rather than focusing on the massive contribution to industry and employment that this milestone signalled, They instead decided to highlight the special place that tyres have in New Zealanders' memories and lives. Pretty much everyone in New Zealand has a fond recollection of swinging on a tyre swing, strung up in a field. To announce that the Firestone factory in New Zealand had manufactured its 35 millionth tyre, they sent out a 'limited edition' tyre swing to 40 editors, radio DJs and other media types who generally have plenty of other things to talk about than the success of Firestone and their 35 million tyres.

Advertising Agency: Tequila, New Zealand
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Highest Rated

Shut Theory's picture

lets go with the italian way, taier! :) thats easier

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

klaussnow's picture

talking bout other things to talk about.....didn't know tyre was spelled with a y ova' there, crikey!

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Davosk's picture

That's the correct way of spelling it in proper English..

Davosk
Activity Score 4815
Art Director
Bundy Agency's picture

is there another way

Bundy Agency
Activity Score 597
Art Director
klaussnow's picture

tire ...in the US

klaussnow
Activity Score 1645
Art Director |

... its already been done...

inkfromthepen's picture

yeah, those lazy Americans spell it "tire" - as in, "When I run too fast, I tire easily." And similarly, "I heard a loud 'pop' and I knew my tire had blown." From thoe same folks who brought you elevator vs. lift, asphalt vs. tar, sidewlk vs. pavement, and the list goes on and on and on ... cue the Eveready Bunny.

inkfromthepen
Activity Score 145
Copywriter
Shut Theory's picture

lets go with the italian way, taier! :) thats easier

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Rog's picture

Adelaide agency Showpony did a 'tyre swing' spot for Bridgestone(Aust) last year.
Good to see the bush-kiwi telegraph is working.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Cute idea, though I think playgrounds, play centres etc might have appreciated them a bit more than middle-aged 'media' types who probably already have a spare tyre...

hang-the-dj
Activity Score 1262
Copywriter
adcook's picture

you really think play centre teachers would have been able to generate the buzz that middle-aged 'media' types can?? Dunno..nice spare tyre joke though..

adcook
Activity Score 156
Other
hang-the-dj's picture

Was there really a 'buzz'? About tyres? Hard to imagine.

I understand why they sent it to those folks, I'm just picturing hundreds of tyres sitting in peoples crammed offices, only to be rolled out during the Christmas party...for the swingers (okay, sorry, that was bad...)

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Especially when tyres rates way up there with dentists when it comes getting excited about them.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Shut Theory's picture

advertising, engineering-ized :) or engineering - in advertising

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Corona Raymaker's picture

Very sweet idea.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

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