July 2006

Limited budget. Cluttered supermarket. Yet, Ghost Pops needs to grad shoppers attention.

Everyday shopping carts were rigged with motors and were remote controlled in the supermarket creating the illusion that Ghosts are pushing them around.

Advertising Agency: NET#WORK BBDO, Johannesburg, South Africa
Creative Director: Julian Watt
Copywriter: Asheen Naidu
Art Director: Marion Bryan
Photographer: Brian Gibbs

Comments (11)

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backwords's picture
Activity Score 122

cool idea but it would be cooler if it had a white sheet around it

Mayday's picture
Activity Score 106

Surprising idea! I like it very much.
But maybe is dangerous:
Can anybody make a formal complaint if it's
unpleasantly surprised by a "ghost cart" while
is doing the shopping?

Mabakima's picture
Activity Score 84

Mayday, chill.

I like the idea. And to the one who suggested a white cloth draped over the cart, it's unnecessary. The consumer will make the connection with the product's name.

MADE in the USA's picture
MADE in the USA
Activity Score 434

That is a great idea. funny, perfect for a ltd. budget.
\ ; )

writergeekdez's picture
Activity Score 255

I wonder what the top speed was on one of those carts. Fun execution. Would love it if they had sound fx, too.

mikelite's picture
Activity Score 1031

wow, that's the first thing on this sight that I'm damn jealous I didn't think of. I would've loved to seen some video of it in action.

justpassingby's picture
Activity Score 1368

drunk dave, i believe that you work in SA. Maybe you can help?
Have you ever seen a car print ad that has clothes pegs in the ad? Apparantly something like that ran over there.
Does that ring a bell?

drunk dave's picture
drunk dave
Activity Score 1066

Sorry, not of hand. I'll ask around.

justpassingby's picture
Activity Score 1368

cheers, that would be great

drizae's picture
Activity Score 503

Cheaper and maybe more effective idea was the TV program ad for "The invisible man" where there was a dog walking around the city with a leash in the air but noone attached.

Fail Harder.

ooops's picture
Activity Score 448

Some minor accident crash of trolly could happen all time

Careful on those wines! Pheww...