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Trolley

Published/Aired: 
July 2006
 Trolley

Description

Limited budget. Cluttered supermarket. Yet, Ghost Pops needs to grad shoppers attention.

Everyday shopping carts were rigged with motors and were remote controlled in the supermarket creating the illusion that Ghosts are pushing them around.

Advertising Agency: NET#WORK BBDO, Johannesburg, South Africa
Creative Director: Julian Watt
Copywriter: Asheen Naidu
Art Director: Marion Bryan
Photographer: Brian Gibbs
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backwords's picture

cool idea but it would be cooler if it had a white sheet around it

backwords
Activity Score 122
Graphic Designer
Mayday's picture

Surprising idea! I like it very much.
But maybe is dangerous:
Can anybody make a formal complaint if it's
unpleasantly surprised by a "ghost cart" while
is doing the shopping?

Mayday
Activity Score 106
Copywriter
Mabakima's picture

Mayday, chill.

I like the idea. And to the one who suggested a white cloth draped over the cart, it's unnecessary. The consumer will make the connection with the product's name.

Mabakima
Activity Score 84
Copywriter
MADE in the USA's picture

That is a great idea. funny, perfect for a ltd. budget.
\ ; )

MADE in the USA
Activity Score 434
Other |

<<>><<>>

writergeekdez's picture

I wonder what the top speed was on one of those carts. Fun execution. Would love it if they had sound fx, too.

writergeekdez
Activity Score 255
Copywriter
mikelite's picture

wow, that's the first thing on this sight that I'm damn jealous I didn't think of. I would've loved to seen some video of it in action.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

justpassingby's picture

drunk dave, i believe that you work in SA. Maybe you can help?
Have you ever seen a car print ad that has clothes pegs in the ad? Apparantly something like that ran over there.
Does that ring a bell?

justpassingby
Activity Score 1368
Other
drunk dave's picture

Sorry, not of hand. I'll ask around.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
justpassingby's picture

cheers, that would be great

justpassingby
Activity Score 1368
Other
drizae's picture

Cheaper and maybe more effective idea was the TV program ad for "The invisible man" where there was a dog walking around the city with a leash in the air but noone attached.

drizae
Activity Score 503
Copywriter |

Fail Harder.

ooops's picture

Some minor accident crash of trolly could happen all time

Careful on those wines! Pheww...

ooops
Activity Score 448
Other
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