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Umbrella

Agency Network: 
Published/Aired: 
February 2013
Traveler Ambient Ad -  Umbrella

Description

Description: Taiwan is a place with humid climate, which makes people feel wet and even colder during the winter. As known as the key point of a down coat to maintain warmth inside is to keep the down dry.
TRAVELER, as a leading brand of down coat in Taiwan, being the first brand to bring in the "water-repellent" down technology, in order to make the most functional down coat for all consumers.
We made a symbol to introduce this cutting edge technology, "the feather and eiderdown umbrella." Beside its print commercial, we also organized a campaign that brought a "real" feather umbrella to the street around retailers and made people interested on it. They even took photos of it and asked some information about the down coat. 100% made of water-repellent down.

Ambient advertisement created by Shape, Taiwan for Traveler, within the category: Fashion.

Advertising Agency: SHAPE Advertising, Taipei, Taiwan
Creative Directors: Norman Lin, Singing Wen, Alex Liu
Art Director: Brandon Chung
Copywriter: Helen Lu
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Highest Rated

Brandon chung's picture

wow!good job!

Brandon chung
Activity Score 3
nipei's picture

這創意太好驚人!

nipei
Activity Score 5
nipei's picture

這創意太好驚人!

nipei
Activity Score 5
Brandon chung's picture

wow!good job!

Brandon chung
Activity Score 3
gonndo's picture

Of course you think is a good job, you're the ART DIRECTOR!!!!

I imagine you're the first person to click the "like" button when you upgrade your own facebook status, aren't you???

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

jameslei's picture

its a nice idea.... but please.... its too obvious.... have some pride

jameslei
Activity Score 206
General Manager
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