Advertisement

Trash cans

Published/Aired: 
May 2006
 Trash cans

Description

Café Brazil, Auckland's most awarded caffeine dispensary, recently caused a stir with a bold ambient campaign.

Trash cans for a block either side of the café on K Road were dressed up as giant takeout coffee cups, complete with oversized wooden stirrers. Authentic-looking cardboard cup holders featured the message 'Coffee taste like crap?' An arrow pointed up the road towards "Brazil, K Road's best."

By sheer coincidence, one of the specially-dressed trash cans happened to be outside a branch of Starbucks. Staff from the star-spangled champion of good coffee failed to see the humor involved - and shredded the offending material before stamping it into the trash can.

Client: Café Brazil
Advertising Agency: Draft New Zealand
Creatives: Tony Clewett and Rob Banks
Account service: Martin Scragg
Log in or register to post comments
thenewguy's picture

"Coffee taste like crap?" actually implies "does." It omits it because it's a casual question. I think it's a good campaign. Of course they can always be better, but, sticking one outside a Starbucks, great humour.

thenewguy
Activity Score 127
Copywriter at Quebec
raavigeorgian's picture

boldness of the idea gets it where it intends to be

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Featured Content

Latest Collections

Advertisement