Reality Cheque

Agency Network: 
June 2017

TAC Reality Cheque Case Study


Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home.

Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron.

Ambient advertisment created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Advertising Agency: Clemenger BBDO, Melbourne Australia
Creative Director: Stephen de Wolf
Creatives: Joe Sibley , Giles Watson

Comments (1)

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CrackerJackFlash's picture
Activity Score 19599

Love it.