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Outdoor website

Agency Network: 
Published/Aired: 
July 2013

Description

The new Toyota RAV4 is built for the guys who spend their weekends hiking and cycling, and not behind their computer screens surfing the net. That’s why it made perfect sense to actually take the website to them, and let them explore the new RAV4 in their adventure environment. So, using their mountain bike as a cursor, they navigated their way through a website that didn’t just look like the online version, but acted like it
too.

Ambient advertisement created by HelloComputer, South Africa for Toyota, within the category: Automotive.

Advertising Agency: HelloComputer, South Africa
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monoliz's picture

simply great

monoliz
Activity Score 1304
Elson Miguel's picture

Different.

Elson Miguel
Activity Score 110
Art Director
josskippy's picture

Nice idea, but I'm wandering who's been participating to this event / who's been exposed to this campaign ?

josskippy
Activity Score 9
Planner
Ken Foggygraveland's picture

I totally agree with you on this, but it is still quite a fresh idea to me.

Ken Foggygraveland
Activity Score 79
Art Director |

Wholey moley,
Ken T.

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