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Torontoland Snowmen

Agency Network: 
Published/Aired: 
December 2011
Description: 

In order to curate the vacation photos Toronto visitors take and put online, we unleashed 21, 8-foot snowmen designed by top contemporary artists and placed strategically at key tourist spots in the city. When you take a photo with the snowmen, a famous Toronto scene is featured as the backdrop. And to encourage the photos would be shared, Tourism Toronto is donating $2 to Starlight Children’s Foundation for every snowman photo uploaded to the campaign’s Facebook page at https://www.facebook.com/visittoronto, up to $50,000. And, we’ve integrated each photo takers’ network, by offering another $1 for every ‘Like’ each photo generates, further expanding this campaign’s reach. To date, more than $24,000 has been raised.

Ambient advertisment created by Crispin Porter + Bogusky, Canada for Tourism Toronto, within the category: Transport.

Advertising Agency: CP+B, Canada
Worldwide Chief Creative Officer: Rob Reilly
Group Creative Directors: Michael Murray, Darren Richardson, Aaron Starkman
Art Directors: Oliver Brooks, Jan Mazereeuw
Copywriters: David Strasser, Jonah Flynn
Designers: John Thai, Arnaud Brassard
Print Producers: Jennifer Dark, Julie Riley
Event Company: Smak
Content Managers: Cheryl Mckenzie, Daniella Casasanta
Group Account Director: Grace Castaneda
Photographer: Jackman Chiu

Comments (5)

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Highest Rated

Julie Jones's picture
Julie Jones

Are there any left hanging around Toronto today, or did they all get put away? Great roadside attraction for us tourists! I saw that there are some Moose in the City sculptures left from 2000, so I'm hoping for at least one snowman to view. Thanks!

andylefty's picture
andylefty
Activity Score 4535

How is there a famous Toronto scene featured as the back-drop? As in wherever the snowman is.

Oo actually cool. Sounds simple and works.

Milan Solanki's picture
Milan Solanki
Activity Score 994

anything for good cause deserves kudos, and by the way that is new age approach : )

Tom Megginson's picture
Tom Megginson
Activity Score 548

Why does the snow"man" have a vulva?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Funny

Julie Jones's picture
Julie Jones

Are there any left hanging around Toronto today, or did they all get put away? Great roadside attraction for us tourists! I saw that there are some Moose in the City sculptures left from 2000, so I'm hoping for at least one snowman to view. Thanks!

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