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Human statues

Agency Network: 
Published/Aired: 
May 2009
Toughbook Ambient Ad -  Human statues

Description

Ambient advertisement created by Sparkfury, Singapore for Toughbook, within the category: Electronics, Technology.

Caption

World's lightest 14" laptop CF-F8

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director / Art Director: Perry Goh
Copywriter: Lyon Lim
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Guest's picture

Very poor idea.

Guest
jsantanaxp's picture

this action is better ---> http://www.youtube.com/watch?v=CGUNADfP26w

Canon Powershot IS2000
agency: DDB South Africa

:)

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

Is it toughbook, lightbook or what?

Guest
copywriter.txt's picture

I have to disagree. This is a good strategy to show how light this new product are. Try to hold up in the air your 2 pounds notebook for 15 minutes.

copywriter.txt
Activity Score 828
Copywriter
copywriter.txt's picture

I have to disagree. This is a good strategy to show how light the product is. Try to hold up in the air your 2 pounds notebook for 15 minutes.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

angus ng:reply to copywriter...
yes, you are right for try to hold up in the air your 2 pound notebook for 15 minutes is to show how light the product...but it fail because the man is not a real man... furthermore what is a statues? something heavy and motionless. so how can it portrait lightness? how can it portrait motion and easy carrying?
in addition, the viewer only see a statues carrying a product the 'label Light' they won't feel the product is light!
(that is why they will put a slogan like wow...it must be very light... they scare the audience didn't understand...try to imagine with the light word will this statues still portrait light? i doubt that)
to more contrast the typeface of the tough book is wrong. instead using heavy font why don't they use a light font. first it will be eye catching...
because tough does not associate with thin and light type font... (this already make a great impact)

Guest
copywriter.txt's picture

Yes, they are real humans. Here where I live, some actors paint the entire body with white or silver paint to look like statues and earn some money. (check this: http://www.youtube.com/watch?v=Qnle-Ma5E_4)
But I agree with your other concerns.

copywriter.txt
Activity Score 828
Copywriter
slanny's picture

Why not have more fun with it...have the guy spinning it on a finger like a basketball. Someone could hold a 10lb laptop like that.

slanny
Activity Score 117
The Art Institute of Seattle
ADebutant's picture

I think to illustrate the fact that it's 'tough'...you should have a child actor sneak up on the painted actor holding the notebook and scare the shyte out of the adult actor to the point where he drops the laptop on the ground or tosses it...I dunno...something. I think that's when you get past the critics who will say "well they could do that with any product that claims to be light"...

ADebutant
Activity Score 266
Guest's picture

Your name, with that photo....totally gay.

Guest
Guest's picture

While having a person using your product in the field is a good general way to create local buzz about a product, this concept doesn't really convey your main selling feature in a concise way. When I saw this "gosh, what a light computer" wasn't what came to mind.

In fact, doesn't a statue kinda convey weighty and imobile?

Guest
everartz's picture

i dont even know why would be so important if the laptop is light? nobody os gonna carry the laptop and walk the roads or something, i think if this is the strategy " to show that its a light weight laptop " then this is a total failure, beside the running operating system is going to be vista or whatever it is.. which even gonna make it worse, mac's are the best ever.

sorry but the entire thing here is not interesting at all. 0/10

everartz
Activity Score 7613
Art Director |

| everartz |

everartz's picture

i dont even know why would be so important if the laptop is light? nobody os gonna carry the laptop and walk the roads or something, i think if this is the strategy " to show that its a light weight laptop " then this is a total failure, beside the running operating system is going to be vista or whatever it is.. which even gonna make it worse, mac's are the best ever.

sorry but the entire thing here is not interesting at all. 0/10

everartz
Activity Score 7613
Art Director |

| everartz |

Blair Semenoff's picture

I find the print very hard to read....should have used another font.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

................. forced! next!!!

Guest
Guest's picture

This idea is poor and its not nice at all! Whats the name of the Co. again?

Guest
Guest's picture

Remind me a Playstation ad from Spain. The same human statue with the portable playstation in his hands. ( bad ad anyway, just like this one).

Guest
Guest's picture

the statue of the man holding the laptop is made of light paper carton u freakin retards!

Guest
bigsmiledesign's picture

Tired of people always telling you to go green? Enough is enough, check this out:
http://www.youtube.com/watch?v=qGEpHJp3KfY

bigsmiledesign
Activity Score 6
gmint7's picture

go to ad schools

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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