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July 2010
T-Mobile Ambient Ad -  Facebook

Description

Ambient advertisement created by Saatchi & Saatchi, Hungary for T-Mobile, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi Budapest, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Eric Rainsberry
Copywriter: Andrea Toth
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TommyO's picture

Only problem is that there's too little room for new updates on this wall, which means slow refreshment rate OR too fast.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

ERROR404's picture

nice idea! execution is not perfect as tommyo already mentioned. and where is the i like button?!

"for real"! :D

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Cube's picture

boring :/ the facepark idea is just sooo mutch better

Cube
Activity Score 458
cef's picture

that is nice idea, on the other hand TommyO is right... What do they do incase of too many new updates?

cef
Activity Score 547
Copywriter
mikeelrapido's picture

Any idea that puts Facebook in real life is recived as good... People love FB because FB is their life..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

Mike is right - even if it makes me said:)

Guest
Guest's picture

Mike is right - even if it makes me said and over-think the rule FB plays in .......

Guest
Guest's picture

if facebook and reality i think diesel's facepark was a way more better. This is just a cheap copy of it.

http://www.youtube.com/watch?v=9rJPIs0bN_o

Not to mention that in diesel's idea the analog social site was implemented as well.

What was the real idea here? How was it really linked to the brand? Somebody should explain it to me!

Guest
Blashyrkh's picture

Enough with facebook shit

Blashyrkh
Activity Score 32890
Art Director
monsieurange's picture

So complicated, but nice.

monsieurange
Activity Score 520
Creative Director
Guest's picture

and my question is, how it will do good for the adverter... the brand that is not FB??? :))))))

Guest
Guest's picture

how many people were complaining not to see their posts? how many people did "unlike" the page bacause of slow reaction?

Guest
Guest's picture

oh, look. it's agency people posing as happy users again.

Guest
Guest's picture

The page is still up and running. You can check it out at http://www.facebook.com/azutcan. To answer the last questions. Based on the FB stats the maximum number of daily dislikes were 61. The average daily join is 1900. The group has 13500 fans at the moment. All this in 6 days.

Guest
Guest's picture

The page is still up and running. You can check it out at http://www.facebook.com/azutcan. To answer the last questions. Based on the FB stats the maximum number of daily dislikes were 61. The average daily join is 1900. The group has 13500 (day 6th) fans at the moment.

Guest
Guest's picture

and what does it has to do with t-mobile?!?

I agree...the Diesel Facepark event ist just so much better!

Guest
Guest's picture

The whole point of FB is that it's immediate. Where's the immediacy in writing messages long hand? The disconnect between a traditional outdoor poster and a social networking site is HUGE. This. Is. Not. A. Good. Idea.

Guest
Guest's picture

The execution fights with the message. You're saying, "it's this easy to use facebook in the streets." Then doing it in a way that's not easy at all to use. A status update probably too at least ten minutes to write out and draw. And the whole thing just looks clunky.

Guest
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