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Agency Network: 
Published/Aired: 
August 2009
Time for Climate Justice Ambient Ad -  Killing Sun

Description

The Challege: Make the people to realize the effects of the global warming and a call to action to get to the website.

The Idea: Make printed sleeves for the taxi drivers. On each sleeve will be printed the image of sun bunrning damaged skin. And on the drivers door a small text to support the action: "the sun is killing me".

Ambient advertisement created by SmartPack, Ecuador for Time for Climate Justice, within the category: Public Interest, NGO.

Advertising Agency: SmartPack, Guayaquil, Ecuador
Creative Director: Daniel Valero
Art Director: Omar Martínez
Photographer: Walter Garay
Additional credits: Cooperativa de Taxis Mariano
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morse's picture

The idea would be good, but I there is a confusion here. The sun DOES NOT get stronger because of global climate change. That was the ozone hole. :)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture

Science doesn't have a complete understanding of what climate change will bring about. But certainly stronger radiation isn't something we expect to happen.

ivan
Creative Director at Ads of the World
wearduds's picture

No, the call to action is to get to the Webpage. In any part of the message says that UV rays causes global warming. As I see it, this tells one of the gazzillion effects of the global warming. My point of view, I think it works pretty good.

wearduds
Activity Score 19
ITSU Advertising School
IRONWORKS's picture

Is a nice idea! but will scare people away, who will want to sit in the taxi with a skin problem taxi drivers.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Ceballos's picture

forced and confused...

Ceballos
Activity Score 621
Copywriter
dsklan's picture

dont like the global warming hype and wack ads about it....

dsklan
Activity Score 1926
Art Director at homeshop
Blashyrkh's picture

+1

Blashyrkh
Activity Score 32890
Art Director
whatthefudge's picture

Did not like this. His arm reminds me more of a decayed corpse's arm, rather than a sunburnt arm.

whatthefudge
Activity Score 1266
notanugget's picture

I think so too. Looks like a zombie cab driver.

notanugget
Activity Score 135
Other
perromalo's picture

No way

perromalo
Activity Score 429
Creative Director at Mateo&co
thedesignaddict's picture

I like the idea, but you chose the wrong client. You should have done this for a sun tan lotion.

thedesignaddict
Activity Score 5403
Art Director at Freelance
fernando aljaro's picture

Mala idea y peor su ejecución!

fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

Wadih A3's picture

me gusta, buen trabajo Daniel y Omar.

en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.

pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web

pero en si me gusta mucho la idea tiene un alto impacto.

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
Wadih A3's picture

me gusta, buen trabajo Daniel y Omar.

en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.

pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web

pero en si me gusta mucho la idea tiene un alto impacto.

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
AssassinX's picture

Oh...this ad was not for "Resident Evil" or "Silent Hill" right? :)

AssassinX
Activity Score 1329
Charlie_12's picture

forced and confused...

Charlie_12
Activity Score 97
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