The Challege: Make the people to realize the effects of the global warming and a call to action to get to the website.
The Idea: Make printed sleeves for the taxi drivers. On each sleeve will be printed the image of sun bunrning damaged skin. And on the drivers door a small text to support the action: "the sun is killing me".
Ambient advertisement created by SmartPack, Ecuador for Time for Climate Justice, within the category: Public Interest, NGO.
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