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Rog's picture

Yes. Like this idea.
Could have been cooler if the 'lungs' were revealed on the other side.
Looks like a ash tray on one side. Lung disease on the other!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chris's picture

somebody hire this man!

Chris
Activity Score 1935
Art Director
puppiepoppy's picture

It's an interesting installation, quite a fresh way.

However, it's a good intention but WRONG demonstration. I'm now getting the wrong message that "The more I quit, the more my lungs get polluted".

That's my honest and spontaneous take-out.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

liar's picture

Since they placed so many of the 'lungs' around Germany, how many ciggerates must they burned to fill so many?

liar
Activity Score 384
Other
thelionaspirant's picture

Hey ivan, why is it written print and agency self-promo below the title of the ad?

thelionaspirant
Activity Score 143
Copywriter
ivan's picture

Because it's too early! :) Sorry, will fix now.

ivan
Creative Director at Ads of the World
bigbadfatmadafaka's picture

Done in sao pablo this year, but slightly nice. but done done done done

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

A. J. SMITH's picture

Who did it in Sao Paolo?

What was it for?

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Chris's picture

where the f#$k is sao pablo?

Chris
Activity Score 1935
Art Director
Spanky's picture

almost smart. but not quite.

Spanky
Activity Score 4899
Other
jennywhx's picture

so when it's eventually full, will the lung turn into black colour or it is still so crystal clear pretty?
*giggle*

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

A. J. SMITH's picture

I like it, quite alot actually, nice thinking without trying too hard, I think Rog said it though, if the lungs were oon one side the ash tray on the other, would have been better in my opinion.

Still good though.

7.5/10 from ol' buggers.

A. J. SMITH
Activity Score 2822
A. J. SMITH's picture

You should have entitled it 'lungbutts'

A. J. SMITH
Activity Score 2822
Beatboxer's picture

I think this is effective. All the substances from ciggarettes end up in your lungs for shure. That is, the ciggie itself, like it's illustrated.

Ah, and Bigbadfatmadafaka, it's São Paulo.

Cheers.

Beatboxer
Activity Score 1517
Copywriter
puppiepoppy's picture

My problem with this work is that, basically when you put out the cigarette, you empty the butt into this glass lungs, which for me is....YOUR LUNGS GET EVEN MORE POLLUTED WHEN YOU KEEP PUTTING OUT THE FIGS!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

A. J. SMITH's picture

Only if, like a creative you think about it WAYYYYYYYYYYYYYYYYYY too much. A punter would get this as intended I reckon.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
picturejockey's picture

It is quite effective, It reminds me of some really ugly imagery in quit smoking ads in Australia.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Dick Huges's picture

What I love about it is when you go read the copy they did write down there you see:
RESULTS: The smoker's glass lung will be installed...

So if there is no results yet why do you put results in there??????

ahhhhhh!!! You deserve 5 internets for this!!!! Awesome!!!!

Dick Huges
Activity Score 937
Copywriter
TheVinchiFish's picture

Big budget ambient.
But remind me of these

Check these out!
http://www.google.com.hk/search?hl=zh-TW&q=lung+ashtray&btnG=%E6%90%9C...

What do u think?

TheVinchiFish
Activity Score 86
Creative Director
ivan's picture

You mean this one, right?

ivan
Creative Director at Ads of the World
TheVinchiFish's picture

Actually, provocatively prefer it as real as possible.
http://dstore.com.au/Lifestyle/?action=viewimage&size=111&id=788727
i think this idea had won some D&AD.

TheVinchiFish
Activity Score 86
Creative Director
m.andrew's picture

Thank you For the Information It is quite effective

m.andrew
Guest's picture

wuz up should u smoke

Guest
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