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Outdoor Essentials

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Solution: Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors.

Results: Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.

Ambient advertisement created by Saatchi & Saatchi, Philippines for The North Face, within the category: Fashion.

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Guest's picture

very cool idea

Guest
Guest's picture

very nice.. like this a lot!!

Guest
Guest's picture

This is pretty cool!

Love the packaging.

Guest
mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

interesting approach, yet it's got fake written all over.
No store owners would want to use their precious space for advertising goods.
they want their space to sell products.

Guest
Guest's picture

saatchi did this?
really?

Guest
Crave's picture

wait, the solution: unless you buy Northface gear, otherwise your survival will have to depend on these items (rock, stick, etc.), and there is a Northface logo on those items!?
Won't the consumer think that Northface is selling "wilderness" instead? The idea isn't all that bad, but the logic of the whole purpose is wrong. Check it again and re-state your "problem & solution".
by the way, your solution doesn't really solve your problem of "no advertising space".

Crave
Activity Score 95
Euro RSCG
Guest's picture

little bit weird strategy and explanations, good results anyway!

Guest
silvi's picture

Makes me want to buy it.

silvi
Activity Score 4172
Copywriter
Guest's picture

awsome! i probly would have been one of the customers who would want to buy one. its funny and very good packaging, but Im a packaging junkie

Guest
soya2's picture

nice......
unfortunatly i don't really like it.

but when I see the results..... it's quite brethtaking..... 38%??? just for this kind of campaign??

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Sydney based jake's picture

Great shelf appeal and beautiful pack design,
S&S done it again it looks like.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
hagemony's picture

awesome

hagemony
Activity Score 335
doodlidooo's picture

mind blowing concept... and great results achieved

doodlidooo
Activity Score 11
Graphic Designer
rohit_bharati's picture

nice

rohit_bharati
Activity Score 75
Mumbai
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