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Agency Network: 
Published/Aired: 
March 2014

Description

Movie Editor - Ornit Levy

Ambient advertisement created by Yariv Twig, Israel for The Israel Association For Child Protection, within the category: Public Interest, NGO.

Advertising Agency: Yariv Twig, Israel
Executive Creative Director / Art Director / Copywriter: Yariv Twig
Public Relations: Anna Magin
Production Company: Paradiso Filmmakers
Movie Director: Guy Sagy
Digital Company: Nirity
Stills Photographer: Ezra Gozo Mansur
Digital Media: Ynet, Walla
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Marcao's picture

Not too sure what they're driving at - that abused children turn to abusing dolls and subsequently their own children, or that the dolls reflect the children's current plight and signify a cry for help? If I were just walking by I don't think the message would be strong enough so as to linger in my mind, prompting me to spread the word or change my apathetic ways. What I do know for sure is that the video's badly produced and creepy as hell.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Pete R.'s picture

This is quite disturbing and confusing.

Pete R.
Activity Score 3412
Illustrator
damnson's picture

It's disturbing, but that's the whole point of it. I don't think it's a bad idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Solid Disturbing effort. could have been shorter.

kleenex
Activity Score 51110
Web Designer/Developer
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