The Croc-eats-dog Promotion

June 2007
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Matthias Spaetgens, Jan Leube
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Graphic: Heidrun Kleingries, Felix Pfannmueller
Photographer: Torsten Roman
Account Supervisors: Katrin Seegers, Bjoern Kraemer
Producers: Diana Wuttge, Jana Kranhold
Advertiser`s Supervisor: Dr. Norbert Fritsch, Neunkircher Zoologischen Garten

Comments (21)

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LAZ's picture
Activity Score 288

would turn some heads in the streets for sure :)

Willey's picture
Activity Score 140

Great. Wonder though whether PETA would have a problem with this gimmick?

LAZ's picture
Activity Score 288

thought the same. but hopefully peta will smile and pet the dog instead of always bitching ;)

sloppy4's picture
Activity Score 1492

yeah, i can't imagine the dog was any too excited about the promotion.

csason's picture

it's a really doesn't understand 'excitement'. It understands food and sex.

Herr Specht's picture
Herr Specht
Activity Score 2

The idea is okay for sure, I just wonder why the Neunkircher Zoo is promoted in the middle of Berlin?

Doesn't make too much sense for me.

StPepper23's picture
Activity Score 269

bad idea, the ads before are much better, but how many zoo-clients do scholz & friends have?

A. J. SMITH's picture
Activity Score 2822

Stupid but I love it.

It's only an ad.

CHENZ's picture
Activity Score 22

this is really "student" shit. typicall S&F. Doing everything for attention with bloody stupid proms.
but this one really sucks. poor dog. shame on you guys.

someone should call peta or another animal protection network.

A. J. SMITH's picture
Activity Score 2822

The dog looks perfectly fine to me, a little bored maybe but I'm sure he/she will enjoy all the attention!

ellehcimeo's picture
Activity Score 3376

I'm sure the dog was fine. It's just a costume.

I think this stunt is kind of fun. Sort of a gag, which normally I'm against, but I like this one.

dookievil's picture
Activity Score 92

Me parece muy bueno, seguro a cualquiera en la calle le genera impacto, eso es un logro grande. Bien.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

i think its cute

raverus's picture
Activity Score 1476

hahahah, cool but cruel

franksandres's picture
Activity Score 172

Absolutely stupid amazing funny.
whoa, great idea guys.

puppiepoppy's picture
Activity Score 1634

Hahahaa...since these guys won a Lion this year, I guess they'll do another version next year with a Lion eating the dog. Bravooo!

Blahg's picture
Activity Score 616

I wouldn't want to be the junior responsible for cleaning this alligator suit (and dog) once they got back to the office and realized the dog had been walking around the city with no way to use the bathroom.

ryanfluet's picture
Activity Score 105

i have no idea why anyone would dislike this. it's funny as hell.

Guest's picture

So is the crocodile full of dog pee?

luisrivera11's picture
Activity Score 469

it was effective

pawan nimrani's picture
pawan nimrani
Activity Score 44

nice afforts. it's obuesly workable