July 2009

In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Ambient advertisment created by Taxi, Canada for The Annual Canadian Cheese Rolling Festival, within the category: Recreation, Leisure.

Advertising Agency: TAXI Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Chris Zawada
Copywriter: Nikki Jobson
Digital Imaging: Chris Zawada, Jan Day
Photographer: Patrick Norman

Comments (6)

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dsklan's picture
Activity Score 1926

like the times "man of the year" mirror

Peterrr's picture
Activity Score 108

done many times...

Wordnerd's picture
Activity Score 6692

... since The Big Lebowsky

alexander_bickov's picture
Activity Score 3279

That border could be more shiny

Guest's picture

A cheese ad in the toilet? That just screams “who cut the cheese?” jokes!

Guest's picture

done 1000 times, please guys....go back to work.