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Agency Network: 
Published/Aired: 
May 2016

Description

Thailand has the 2nd highest rate of road deaths in the world. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. When the time is ticking, is there something that can help riders when they need it most? In cooperation with ThaiHealth’s Road Safety Project, BBDO Bangkok created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.

Ambient advertisement created by BBDO, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Art Director: Nattagorn Thairattanasuwan
Copywriter: Manamai Rodpetch
Client Service Director: Vasanai Pakapongpan
Account Director: Tanyawan Wongapichart
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Highest Rated

Pete R.'s picture

This is pretty good, but is this advertising or product innovation? The lines are blurred nowadays. Not a bad thing.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

Brilliant!!

kleenex
Activity Score 51110
Web Designer/Developer
CrackerJackFlash's picture

Good idea...hopefully it's affordable for the average rider.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

sacrilegend's picture

It's just genius. Everyone who touched this should feel incredibly proud.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

Cannes material.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Keep-Going's picture

Definetly Agreed !!

Keep-Going
Activity Score 107
morse's picture

Probably a gold too.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BAdsoftheworld's picture

Genius !

BAdsoftheworld
Activity Score 3519
Pete R.'s picture

This is pretty good, but is this advertising or product innovation? The lines are blurred nowadays. Not a bad thing.

Pete R.
Activity Score 3412
Illustrator
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