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Terrorfax

Published/Aired: 
March 2007
 Terrorfax

Description

Caption

Hello Mr Gärtner, don`t worry if your fax paper runs out: now 500 sheets only 3,49 Euro.
Hello Mr Gärtner don`t you think it`s about time to order more fax paper? Now 500 sheets only 3,94 Euro.
Hello Mr Gärtner, of course you can also just order by phone: 040 72 77 72 90.
Hello Mr Gärtner, today is sunday. So no advertisement today.
PS: Oder now and get even more fax paper: 1000 sheets now only 6,98 Euro.

Advertising Agency: Springer & Jacoby, Hamburg, Germany
Art Director: Sven Klasen
Copywriter: Toni Selzer
Creative Directors: Tobias Stutznäcker, Thomas Knobloch
Graphics: Sonia Raeder
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Highest Rated

Edsard's picture

These Dutch guys have done this idea much better. Check;
http://www.toffegasten.nl/aap.pdf

Edsard
Activity Score 156
Copywriter at Alfred International
Klaus's picture

That’s absolutely horrible. I would kick their asses, for this Terror. And I don’t believe that they have done this in Germany. It’s forbidden. Once Springer & Jacoby was a good agency. But this "idea" sucks.

Klaus
Activity Score 20
Creative Director
addyhoch10's picture

yeah, and it seems wrong to me that of all agencies it's S&J who bankrupt companies...

noone would actually read all the faxes. maybe one fax with the whole text sent 10 times would have worked way better.

addyhoch10
Activity Score 2592
Art Director
simpsonson's picture

i´ve been wondering how many creatives they gave notice after mercedes benz ran away from s&j...

simpsonson
Activity Score 136
Copywriter
Stigset's picture

I agree, I would be pissed off, first for wasting my time (if i was waiting for an important fax) and for wasting my paper.

Stigset
Activity Score 1454
Art Director
justpassingby's picture

fake bullshit, doesnt work. That was shot in the S&J office probably

justpassingby
Activity Score 1368
Other
roman-schwienbacher.com's picture

i have to agree that this would pise off anyone.
i would drive over to the client and kick there ass.
by the way. FAX what is this?

roman-schwienba...
Activity Score 1021
Photographer
Davosk's picture

I feel sorry for the trees that died for this.

Davosk
Activity Score 4815
Art Director
ellehcimeo's picture

spam for faxes are never taken kindly. this would make me want to redirect. what a shameless waste of paper, no regard for the environment at all.

ellehcimeo
Activity Score 3376
Art Director
Twombl's picture

I really hope this was recycle-paper. Otherwise is pure shit.

Twombl
Activity Score 180
Copywriter
Edsard's picture

These Dutch guys have done this idea much better. Check;
http://www.toffegasten.nl/aap.pdf

Edsard
Activity Score 156
Copywriter at Alfred International
Minimum's picture

woow...you were the dude that did the centreparcs commercial? Die is goed. Heel goed gevonden

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Have Heart's picture

Haha, this was indeen shot at the S&J office! Horrible idea, by the way.

Have Heart
Activity Score 922
Art Director
chimie's picture

It can work if you send this in the name of your competitor (and the market is duopol):-)

chimie
Activity Score 156
Copywriter
Naddeo's picture

Even as a scam ad, it's a bad idea...

Naddeo
Activity Score 71
Art Director
el_pistolero's picture

Don`t forget ... it`s direct marketing. Every "throw-away-brochure" wastes more paper. It`s fun

el_pistolero
Activity Score 4
Copywriter
philippertl's picture

And what about my toner???

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Have Heart's picture

Nope, it's bullshit. It's like punching someone on the head and saying "Hey, we have the cheapest Alka-Seltzer". Makes a negative point for the client.

Have Heart
Activity Score 922
Art Director
Dick Huges's picture

ahahahaha sure they did it. They wasted a lot of money from consumer's and then they thought the consumer would be happy. And if they sent it by fax how did they have a photographer there to shoot the consumer's reaction?

Dick Huges
Activity Score 937
Copywriter
Joseph Campbell's picture

I have to say I love this. Not for the shitty idea, but for the wonderfully over-acted expression on the guy's face. The carefully placed papers on the floor get an honorable mention. Way to go, guys.

I've decided I hate signatures.

Joseph Campbell
Activity Score 190
Creative Director |

------

I've decided I hate signatures.

addyhoch10's picture

you're right, this guy's gorgeous! makes me want to chase him around the room, whipping him with a wet towel. *wah-pishhh*

addyhoch10
Activity Score 2592
Art Director
nuclearshower's picture

I'll be outrage if someone do that to me! Is a bad idea to spam on company fax machine!

nuclearshower
Activity Score 233
Art Director
kc_brock's picture

"300% more offers."
how many offers did they have before, 0?

"laughing on corridors."
they must have got the picture of this guy. i would laugh on my corridor too.

kc_brock
Activity Score 703
Art Director |

rd

el_pistolero's picture

at least it seems to shock you, ladies!

el_pistolero
Activity Score 4
Copywriter
the mighty ham's picture

If this happened to me I'd be so mad I would run around punching infants.

the mighty ham
Activity Score 94
Copywriter
the_ashlands's picture

nothing 'spezial' here....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

when are you going to have something up on your site ashy?

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

hahaah...sorry...its gonna be a lil while...theres a group of people involved and its taking some time to figure out the direction we want everything to travel in. have no fear...once its up youll love it fo sho!!!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

no doubt G, no doubt.
it will be the shiznit.
peace out.

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

ha!

dont forget ya umbrella....for drizzle!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

bahahahahaha! at least this fake ad was good for something! "fo drizzle"!
awesome.

ellehcimeo
Activity Score 3376
Art Director
ooops's picture

fragmented and wastage

ooops
Activity Score 448
Other
copywriter.txt's picture

Heinz, chop more trees. The idea worked.

copywriter.txt
Activity Score 828
Copywriter
Have Heart's picture

Goodnight S&J.

Have Heart
Activity Score 922
Art Director
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