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Published/Aired: 
February 2012

Description

In 2011, Telecom Telefonica became Colombia´s National Soccer team’s Official Sponser. But by that time, Colombians had stopped believing in their team. We had to find a message of optimism to people know that Telefonica stood behind the team 100%. We made an open called to every woman in Colombian named Gloria. And for an entire day, the ‘glory’ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team.

Ambient advertisement created by Y&R, Colombia for Telefónica, within the category: Electronics, Technology.

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ega118's picture

!!!!!

ega118
Activity Score 7
Graphic Designer
VampAd's picture

c'monnnn

VampAd
Activity Score 1151
Lawson Hembree's picture

FAN-tastic! GLORY-ous!

Lawson Hembree
Activity Score 444
shekai's picture

When I was young I listen to the radio, waiting for this kind of song
so sweet !

shekai
Activity Score 27
alilatifafakhry's picture

WOW!!!!

alilatifafakhry
Activity Score 56
General Manager
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