The footprint poster
Description
Ambient advertisement created by supernormalvoice, South Korea for Teddy Bear Museum, within the category: Recreation, Leisure.
Before: Don't turn away
After: What your indifference trampled
Account Executive: Saeyoung Kim
Creative Directors: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriters: Saeyoung Kim, Swan Song
Photographer / Filming: Kisam Kim
Others: Junghyun Kim, Youngtae Lee, Yeonyi Yoo
There is Youtube film of the footprint poster_
http://www.youtube.com/watch?v=0f-W4qawJRk&feature=BF&list=ULds7FJd6__...

It's a very cool idea but it works better when you see all the stages here.
10 on 10...nice work. Although seen the footprint idea with DDB's Green Crossing activity.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
I didn't know there are bear farms.
_____________________________________________________________
Creativity!
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