Adlove Project

Agency Network: 
August 2013

TBWA\ISTANBUL AdLove Project English


TBWA\Istanbul took an innovative path in selecting their most recent interns, who were chosen not only for their talent, but also for their love of advertising.
In cooperation with Minder, one of the best neurotechnology companies in Turkey, the agency tested 503 potential interns by showing them a set of iconic ads and observing their emotional reactions, which were then converted to numerical data. The five subjects who showed the most love for advertising earned the right to the internship positions.

Ambient advertisment created by TBWA, Turkey for TBWA\Istanbul, within the category: Agency Self-Promo.

Advertising Agency: TBWA\Istanbul, Turkey
Chief Creative Officer: İlkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Guney Soykan
Copywriter: Gokhan Akca
Agency Producer: Ovunc Hitay
Production: Filmpark
Director: Mehmet Celebi
Post Production: Sinefekt
Music: Jingle Jackson/Emre Irmak
HR Team: Cigdem Kefeli, Alara Aslankan

Comments (3)

Log in or register to post comments
kleenex's picture
Activity Score 51008

Did they find the right candidates though??

jackblack's picture
Activity Score 2357

Nice experiment. Different way to recruit.

certaintly's picture
Activity Score 3994

horrible way to recruit