Advertisement

Big Toy Sale, Wrestling

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.

Ambient advertisement created by The Campaign Palace, Australia for Target, within the category: Gaming.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green
Log in or register to post comments
ptb's picture

Very nice!!!

ptb
Activity Score 20
Art Director
pixelbomb1's picture

awesome!

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

hesjusthisguy's picture

Very good. It must have looked kind of crazy live

hesjusthisguy
Activity Score 32
Copywriter
amraly77's picture

I love them all

amraly77
Activity Score 55
Art Director
spacecadetglow's picture

love this idea. it's creative and has great placement in front of the stores actually reaching consumers.

spacecadetglow
Activity Score 247
Graphic Designer
Yeminius's picture

This is just LA ZORRA! (:

Yeminius
Activity Score 151
Other
Rog's picture

100%.
Nice change from shopping centre spruikers!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Yeah, this one's the best. Awesome stuff.

hang-the-dj
Activity Score 1262
Copywriter
Jet Propulsion Lab's picture

I actually remember seeing this skit on SNL or was it Mad TV? Kids In The Hall? One of those sketch comedy shows...
Anyway, this is "enter-tisement" at its best. Especially in a mall setting!

Jet Propulsion Lab
Activity Score 10679
Copywriter
raverus's picture

hahahahahahahhaha

YES!

raverus
Activity Score 1476
Art Director
reddevilgraphics's picture

HAHAHA this is hilarious
wanna see it live

reddevilgraphics
Activity Score 32
Art Director
DarkSide's picture

Cannes 2007

DarkSide
Activity Score 1066
Other
Laurent's picture

i love this idea. did you guys think of placing one of those giant hands on a car in the car park? that could have been cool too.

Laurent
Activity Score 279
General Manager at White Rabbit
ivan's picture
ivan
Creative Director at Ads of the World
Chris's picture

wikd this rocks

Chris
Activity Score 1935
Art Director
purplesimon's picture

I want to see this on TV as an event!

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Enas's picture

very creative...i like this campaign

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bizkneez's picture

Target Aussie has the best campaigns. This one is no exception.

bizkneez
Activity Score 54
Copywriter |

bizkneez

LucasPS's picture

Ilarious great!!! i´ll get crazy if i personally see that!!! just awesome. I like the concepto, the execution, the idea, the product, the wrestle guys, the hans, the shopping, the logo, the AOTW new page, my keyboard, my nails. All, i love you all guys!!!

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Featured Content

Latest Collections

Advertisement