All eyes on the S4

Agency Network: 
May 2013

All eyes on the S4


Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

Ambient advertisment created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Advertising Agency: Heimat Berlin, Germany
Chief Creative Officer: Guido Heffels
Managing Creative Director: Myles Lord
Group Creative Director: Michael Schachtner
Creative Director: Raphael Hermann
Art Director: Lucas Schneider
Assistant Copywriter: Luis Jähner
Account Manager: Christina Müller
Tv Producers: Alexander Münzer, Ute Ressler
Strategy: Andreas Mengele, Sven Koesling
Production Company: Who's Mcqueen Picture
Producers: Alke Gessler, Kalle Petersson
Director: Kai Sehr
Camera: Tobias Dengler
Editors: Daniel Kundrat, Boris Kraschin
Digital Production: Perfect Fools
Technical Director: Björn Kummeneje
Executive Producers: Rainer Spix, Philipp Petersson

Comments (8)

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morse's picture
Activity Score 18024

That was FUN! Well done. How many did they give away?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50174

I do not think many since you had to wait one full hour to get a free phone.

Troll's picture
Activity Score 676

I love this idea. So great.

Arnav's picture
Activity Score 166

GREAT! just do this contest in my country.....& you'll start the riots in here

CrackerJackFlash's picture
Activity Score 19599


barmelin's picture
Activity Score 2

Amazing ... Great idea !!!

feysal's picture
Activity Score 2571

awesome idea?

groovy baby!

Comellaus's picture
Activity Score 2

Why no girls with big boobs?